A collection of short-form social ads produced for Get Laid Beds, designed to feel real, relatable, and native to platforms like Instagram, TikTok, and Meta.
These were shot and edited in a raw, user-generated style - minimal gear, natural lighting, and an honest tone. The goal was to move away from polished studio ads and create something that felt human while still showing off the quality of the beds, bedding, and accessories.
Each piece was filmed, directed, and edited by me, combining authentic moments with tight, engaging cuts to hold attention in-feed. The results spoke for themselves - these videos saw a 30-40% increase in performance compared to the brand’s previous paid ad creatives across Google and Meta.
The stripped-back approach proved that good storytelling and thoughtful editing can make everyday footage feel just as strong as high-end production - sometimes even better.
UGC/TikTok Style
UGC/TikTok Style
UGC/TikTok Style