Creative Lead with 10+ years’ experience delivering high-impact visual campaigns, digital experiences and branded content across film, e-commerce, 3D and performance marketing. I combine hands-on creativity with strategic thinking, designing, directing and building systems that elevate brand, improve UX and drive measurable results.
Highly multidisciplinary, I work across creative direction, design, UX/UI, 3D visualisation, video and campaign development, always exploring new tools and workflows to improve efficiency and quality. I’m driven by ideas that connect creativity with performance - work that not only looks great but moves the needle on results, conversion and brand impact.
I’ve led cross-functional projects end-to-end, improved team processes and saved significant external costs by developing in-house capabilities. Comfortable collaborating or taking ownership, I deliver high-quality output at speed while continuously elevating standards. I’m now looking for a role where I can lead creative vision, shape brand and digital experience, and grow towards Head of Creative level responsibility.
Career Highlights
➔ Increased PPC click-through rate by 23% and video CTR by 30% through redesigned creatives and structured testing.
➔Produced campaign videos achieving 3:1 ROAS (£24k revenue from £8k spend).
➔ Built in-house 3D visualisation pipeline, replacing £7k/batch agency renders with a scalable, zero-cost system capable of producing 3,500+ photorealistic assets.
➔ Delivered three multilingual websites (Germany, Spain, Italy) in under one month, cutting translation cost from £8.7k to £1.5k.
➔ Designed and led a full homepage and PDP UX/UI overhaul, resolving major conversion drop-offs and aligning the brand with top-tier competitors.
➔ Automated population of 100s of CMS pages using Python scripts, removing developer dependency and saving weeks of manual input.
➔ Designed and oversaw the build of a new in-house film studio with soundproofing, lighting and workflow planning to serve internal and external productions.
➔Produced campaign videos achieving 3:1 ROAS (£24k revenue from £8k spend).
➔ Built in-house 3D visualisation pipeline, replacing £7k/batch agency renders with a scalable, zero-cost system capable of producing 3,500+ photorealistic assets.
➔ Delivered three multilingual websites (Germany, Spain, Italy) in under one month, cutting translation cost from £8.7k to £1.5k.
➔ Designed and led a full homepage and PDP UX/UI overhaul, resolving major conversion drop-offs and aligning the brand with top-tier competitors.
➔ Automated population of 100s of CMS pages using Python scripts, removing developer dependency and saving weeks of manual input.
➔ Designed and oversaw the build of a new in-house film studio with soundproofing, lighting and workflow planning to serve internal and external productions.
Core Strengths & Capabilities
➔ Creative direction and brand development
➔ Multichannel design (web, social, 3D, video, print)
➔ UX/UI design for engagement and conversion
➔ Campaign ideation, storytelling and content systems
➔ 3D visualisation and scalable asset pipelines
➔ Automation, AI and workflow optimisation (Python, GPT systems)
➔ Performance-led creative strategy and marketing insight application
➔ Data-informed campaign design and optimisation
➔ Systems thinking and process scalability
➔ Team leadership, mentoring and collaboration
➔ Hands-on scripting, copywriting, video creation and editing and motion design.
➔ Multichannel design (web, social, 3D, video, print)
➔ UX/UI design for engagement and conversion
➔ Campaign ideation, storytelling and content systems
➔ 3D visualisation and scalable asset pipelines
➔ Automation, AI and workflow optimisation (Python, GPT systems)
➔ Performance-led creative strategy and marketing insight application
➔ Data-informed campaign design and optimisation
➔ Systems thinking and process scalability
➔ Team leadership, mentoring and collaboration
➔ Hands-on scripting, copywriting, video creation and editing and motion design.