Chapman Design - Campaign Design Collection: GLB

A selection of campaigns created for Get Laid Beds, focused on blending modern design with storytelling that feels calm, warm, and genuine. Each campaign was built to fit within the brand’s tone - natural materials, slow living, and thoughtful craftsmanship - while keeping the visuals clean and marketing-led.

This collection includes brand awareness, seasonal promotions, and product-specific campaigns that ran across digital platforms and social media. Every piece was concepted, designed, and produced to carry the brand’s character through to the smallest detail – from typography and photography choices to tone of voice and layout.

Sleep Beautifully, Tread Lightly.
An eco-focused campaign built around Get Laid Beds’ sustainability promise - “Every bed you buy plants a tree.”
The aim was to keep the message simple and poetic, pairing earthy tones with clean, airy photography and minimal copy. It’s a quiet, confident way to talk about sustainability without shouting about it.

The Makers' Selection
A brand-led campaign that highlights the craftsmanship behind the beds. The creative centred around hands-on moments in the workshop - sanding, shaping, and finishing - to show the real people behind the brand.
It’s an honest visual story about care and quality, designed to feel genuine and tactile.

Across the year, I developed a range of seasonal campaigns - Payday Savings, Autumn Sale, and Halloween Week to name a few.
Each one was designed to keep a consistent tone while adding a touch of playfulness or mood to suit the season.

Autumn Savings Event - Soft terracotta tones and natural textures created warmth and comfort without drifting from the brand’s minimalist aesthetic.

Halloween Week - A fun twist that kept things on-brand, combining cosy interiors with subtle seasonal storytelling (“monsters not included” might’ve been my favourite line).

A simple but effective product message - focusing on customisation and craftsmanship. The creative kept things stripped-back, relying on symmetry and a clear layout to highlight the product itself.