This video was produced for Akuma, a UK-based team sportswear brand known for their custom kits and bold designs. I produced, directed, and edited the piece, focusing on the emotion and energy that drive both the players and the brand.
The film follows a rugby team proud to wear Akuma - capturing moments on and off the pitch, from locker room prep to the intensity of match day. The goal was to show their passion for the game and how it connects to Akuma’s own dedication to quality and performance.
It’s raw, honest, and full of heart – the kind of project that reminds you why sport and storytelling go hand in hand.
