Full Brand Design for a newly opening restaurant.
This project covered the full brand design for The Waffle Iron - a restaurant built around a simple but brilliant idea: everything tastes better on a waffle.
I created the logo, menu, colour palette, and staff uniforms, keeping the look fun but professional. The logo mixes bold, textured typography with clean geometry to reflect that mix of comfort food and craft. The yellow accents nod to golden waffles fresh off the iron, while the distressed type keeps things approachable and a bit playful.
The branding works across print, apparel, and signage, keeping things consistent whether you’re looking at the menu or spotting the team behind the counter. It’s a brand that doesn’t take itself too seriously but still looks sharp enough to build trust at first bite.
